This blog is going to take the high road and will avoid joining the masses in evaluating the best and worst Superbowl ads. In this post, we’re not even going to review the publicity rewards and pitfalls of “Undercover Boss,” which aired for the first time last night.

Instead, today’s lesson will focus on the timeless act of reporting the TV news. At a time when social media is king and companies like Twitter and Facebook are rapidly expanding their fiefdoms, TV reporters have become more fixed in their ways then ever before. This statement rings true when you watch British comedian Charlie Brooker’s mock delivery of the TV news (warning: video contains some profanity). So maybe we’re not taking the high road after all, but the video is worth a look:

This entry was posted on Monday, February 8th, 2010 at 3:56 pm and is filed under Media & Journalism. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.